A new study from Chadwick Martin Bailey and iModerate Research Technologies shows that 60% of Facebook fans and 79% of Twitter followers are more likely to buy brands that they follow through social media. You can assume that many recruiters also are more likely to follow, and most importantly contact you if they find your details on one of the social media sites.
As a job seeker you will find that many of the job boards will alert you by email to new jobs that match your search criteria, but you can now also sign up to Twitter alerts and industry news. For example try the Monster site and sign up for Twitter news and advice. But why not use Twitter as part of your job search? If you are an expert in your particular field or you have something to say about your industry or profession then start Tweeting. It’s no surprise that Headhunters also search Twitter for interesting Tweets from individuals who might be suitable candidates for a job they are trying to fill. The same goes for FaceBook. Of course, you can continue to have your Facebook social pages, but why not also have a Facebook professional page which highlights your professional life and perhaps mentions some of your most successful projects at work? It might also mention conferences you have attended or testimonials from your customers. Have a look at the Career Advantage Facebook page for an example of what can be done using Facebook and think how it might enhance your job search.
Another important opportunity to enhance your on-line profile would be to start your own blog. The easiest and quickest way to do this is via either WordPress or using Blogger.com which is Google’s free application to help you get blogging. Set up is very simple and takes less than ten minutes. From your blog you can start uploading posts on any topic you wish including posts that relate to your professional expertise. If you are a Programme Director then start posting your advice and comments on different aspects of programme management. If you are an expert in Islamic Financing then start blogging on the topic. You will be surprised at how many followers you attract. Also don’t forget that in the context of your job search this blog will enable headhunters to find you on the internet. Again, remember to populate your blog with the right key words that match the words and phrases that headhunters are likely to use to search for someone with your skills. Apart from the job boards, Facebook and Twitter, headhunters will also be using search engines like Google to undertake key word searches.
Use the right key words and recruiters will find you.